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Why Ethical? Why Us?
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why ethical? why us?

One Step At A Time
We want very much to create an ideal world, where we can deliver and promise ethical production 100% of the time. What we are learning, though, is that it is very much a case of one step at a time. We are working hard to establish standards, which we will continue to improve on, as we actively seek creative solutions to the more complex issues.

We are also finding directions that will enable us to work with and help people by creating sustainable business relationships for all parties involved. Above all, we value honesty and wish to share our progress with you.

Mission Statement
To create and sell ethically produced products that are enjoyable to use and aesthetically pleasing. To invest in charitable causes or programs that sustain the communities our products are produced in.

But Why?
It all started with Meagan reading 'No Logo' by Naomi Klein and as a result, starting to become aware of ethical production. With Manisha's input, the idea grew resulting in a range of clothes that reflect our values and allow us to share our sources and achievements with our customers.

We would like to know what you think? It would really help us if you could let us know what are doing well and what we need to improve on. Please email us

For us, it is just the beginning of Fair Fashion.